What is The Emel Store?

What is The Emel Store?

The Emel Store is a testament to resilience, creativity, and a love for handmade artistry. Founded by Emel, a talented artisan with a rich and inspiring background, The Emel Store first made its mark selling at rural markets. Initially, the store offered intricately handcrafted needle knotted lace jewelry, seed bead jewelry, and crocheted scrunchies and scarves. These humble beginnings were rooted in Emel’s passion for traditional craftsmanship and her drive to share it with the world.

The Genesis Through COVID Lockdown

During the COVID lockdown, Emel sought ways to stay creatively engaged and support the mental health of her two young boys. She fostered this with role play with hand made puppets and finger puppets. This period of isolation became the catalyst for expanding her business. With more time to experiment, she ventured into creating more detailed crochet pieces, particularly amigurumi. This shift allowed The Emel Store to diversify its offerings and cater to a growing audience seeking unique, handmade items with a personal touch.

Emel’s Background and Cultural Influences

Emel’s journey is profoundly influenced by her background as a refugee and the cultural melting pot of Melbourne, where she found a new home for 12 years before moving to Ballarat. This diverse environment, coupled with her experiences, imbued her art with rich cultural narratives and a unique blend of techniques. Melbourne’s vibrant art scene and multicultural community provided inspiration, helping Emel develop a distinctive style that bridges tradition and modernity.

A Love for Nature

Nature has always been a source of inspiration for Emel. Her love for the outdoors and the natural world is evident in her work, from the floral motifs in the needle knotted lace and seed bead pieces pieces to the charming forever blooms crocheted with love. and the animal-themed amigurumi creations. Each item reflects her deep appreciation for the beauty and complexity of the natural world, adding an organic, heartfelt touch to her designs.

A New Chapter in Melbourne

Emel moved her business to Melbourne’s iconic Queen Victoria Market’s String Bean Alley and South Melbourne Market, where it thrives today. Despite living in Ballarat and commuting to Melbourne to run her shops, Emel’s dedication has never wavered. The expansion into Melbourne markets marked a significant evolution for The Emel Store, allowing it to reach a broader audience and introduce more intricate and detailed crochet work. The vibrant market scene has given Emel the platform to showcase her unique artistry and share her passion for handmade crafts with a diverse and appreciative audience.

The Emel Store is not just a business; it is a reflection of Emel’s journey, her heritage, and her unyielding love for creativity and her family. Through her work, she continues to inspire and bring joy to her customers, one handmade piece at a time.